Marketing BS We’re Not Doing Anymore

And What You Should Actually Be Doing Instead

We are in our burn-it-down-and-start-fresh chapter. And truly, it needed to happen.

Marketing has gotten bloated. Full of dusty funnels, dated content strategies, and tactics that should have stayed in 2019. Everyone and their cousin has a lead gen checklist or an engagement hack, and it is making everything louder but not better.

Somewhere along the way, the magic got buried under templates and tactics. Brands started sounding the same. Content became a numbers game. Funnels got so long no one even knew what they were being funneled into.

It is time to stop.

Let’s get to the good stuff. Here is what we are done doing — and what is actually working right now for brands that want to grow with clarity, creativity, and zero cringe.

We Are Done With:

Over-engineered funnels

You do not need six landing pages and eight emails to say something meaningful. Most nurture sequences are just noise at this point. Keep it simple. Keep it smart.

Content with no soul

Posting just to post is not a strategy. Your audience can feel when you are on autopilot. They scroll right past it. We are done creating filler.

Fake urgency and forced scarcity

Everyone sees through it. The countdown timers, the "only five spots left" when you have plenty, the pushy language. It is not clever. It is just tired.

Saying community when you mean list

A true community has connection. Conversation. Interaction. If no one is talking, it is not a community. It is just a contacts spreadsheet with better branding.

Repurposing for the sake of repurposing

Yes, content should be reused but not just copied and pasted. Different platforms need different energy. One message, told well in the right place, is better than five bland posts that no 

What We Are Doing Instead:

Saying more with less

Shorter emails. Stronger captions. Clearer websites. We are writing like humans again and letting the message breathe.

Letting voice lead the way

Your brand is not a template. It is a personality. Let it show up in every word and visual. Use the tools. Embrace the trends. But always make them yours.

Storytelling over selling

People want to connect before they convert. We are building trust through stories, sharing real perspectives, and showing up consistently with value.

Integrated strategy

Everything is working together — your email, your blog, your social, your offer. It all connects. One theme. One voice. One brand showing up everywhere, not scattered everywhere.

Quality over quantity

Fewer posts. Better posts. We are trading constant hustle for thoughtful visibility. When you show up with something worth reading or watching, people come back.

Bottom Line

The old marketing playbook is tired. The rules have changed. And if you are still following strategies that make you feel disconnected from your brand, your audience probably feels it too.

You do not need more. You need better. Clearer words. Braver ideas. More meaningful connection.

So yes, we are in the burn-it-down era. But only so we can build something that actually works.

Let’s do more of that.

The Fat Bird Team

Crayons sharpened. Coffee hot. Chaos welcome.