There is a special kind of silence that falls across the Zoom room when someone says, “My friend is building our website. She’s not technically a web designer but she’s really creative and said she could knock it out in a weekend.”

And What You Should Actually Be Doing Instead We are in our burn-it-down-and-start-fresh chapter. And truly, it needed to happen. Marketing has gotten bloated. Full of dusty funnels, dated content strategies, and tactics that should have stayed in 2019. Everyone and their cousin has a lead gen checklist or an engagement hack, and it is making everything louder but not better.

Organic marketing is a powerful tool for driving website traffic and growing your business. Unlike paid advertising, organic marketing...