ABOUT US
The Story of Fat Bird Marketing
Fat Bird Marketing is more than a marketing agency. We're your creative partners, your chaos wranglers, and the extra brainpower you borrow when you need to make something happen.
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The company hatched in 2020, during one of the strangest chapters of modern life. Our founder, Janey Hawley, suddenly found herself without a job and with plenty of ideas waiting to take flight. Like a lot of people that year, she ended up on a pandemic Zoom happy hour with a glass of wine and a question that would end up shaping the rest of her life.
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"I think I want to start my own business, and I need a name," she said.
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Ideas flew around the call. Lisa, now business partner and best friend since eighth grade, blurted out Phat Bird. It was bold, funny, and instantly loved. Then came the discovery: a fried chicken restaurant in Atlanta already had it. So Janey went searching for a twist and found the simpler version, Fat Bird, on Urban Dictionary. It was defined as a phrase shouted to spark a reaction, shift the energy, and invite positivity, the kind of thing that's contagious and usually yelled.
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That was it. Everything clicked. Fat Bird captured the energy, the optimism, and the refusal to blend in. It was bold. It was unexpected. It was exactly what we wanted this business to be. Fat Bird Marketing was born that night, and it's been flying ever since.
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Our Mission
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To make marketing feel human again.
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We help businesses show up in ways that feel authentic, connected, and confident. Great marketing should spark real reactions and build trust, not add to the noise.
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Our Vision
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To be the go-to fractional marketing partner for brands that value creativity, clarity, and momentum.
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We believe strategy and personality can coexist. That authenticity drives connection. And that a marketing partnership should feel collaborative, not transactional.
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Who We Are
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Fat Bird Marketing started as a way to help local businesses stay visible and connected during uncertain times. What began as a small operation quickly grew into a creative agency with a big heart and even bigger ideas.
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We specialize in fractional marketing, which means we step in wherever you need us most. Think of us as your on-call marketing department: strategy, branding, content, campaigns, websites, and events, all customized to your goals and budget.
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Marketing shouldn't feel forced or complicated. It should feel like an honest reflection of your business, told through strong storytelling and smart strategy.
OUR PILLARS​​​
Flexibility
We meet you where you are. Whether you need full-scale marketing support or a few focused projects, we fit seamlessly into your existing structure without the overhead of a full-time team.
Authenticity
We do not believe in copy-paste marketing. Every brand we touch deserves a unique voice, a thoughtful message, and a creative spark that feels true to who they are.
Collaboration
We build real partnerships. We are in this with you, not above you. Your success is our success, and your team becomes our team.
Creativity with Purpose
Creativity is at the center of everything we do. We bring thoughtful ideas to life through strategy, storytelling, and design that connect people to your brand in ways that feel natural and memorable.
Results that Matter
We define success by progress, not perfection. Every project is built to move your business forward, spark momentum, and create lasting value that makes sense for you.
JANEY HAWLEY
Crayon Evangelist
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Janey is the Co Founder of Fat Bird Marketing and the agency’s resident Crayon Evangelist, blending sharp strategy with bold creative to help brands show up clearly and consistently. With more than a decade of experience in branding and marketing, she has led work for high-end, multi-location restaurant groups and a wide range of service based businesses, bringing a mix of storytelling, design thinking, and practical execution to every project.
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She started her career in Oklahoma City as a Marketing Manager for a raw vegan restaurant concept, then moved to California where she strengthened her sales and client experience chops as an event manager. After relocating to Colorado in 2017, Janey has partnered with clients across the Front Range to build brands people remember and marketing that actually moves the needle.
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Known for her loyalty, straight talk, and long game mindset, Janey builds relationships that often turn into years-long partnerships and real friendships. She loves helping clients feel proud of what they are putting into the world, and she is happiest when the final result feels aligned, elevated, and unmistakably them. Outside of work, she is usually skiing, hiking, running with her dogs, or watching all the good shows.
LISA KINDSVATER
Herder of Helpless Peeps
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Lisa is the Co Founder of Fat Bird Marketing and the person who makes sure ideas turn into finished, polished, client ready work. She keeps the business running, the team aligned, and every project moving forward with clarity and momentum. Equal parts operations brain and client experience champion, she loves helping clients get to the finish line with a complete, fantastic final product that feels thoughtful, cohesive, and done done.
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She owns all things operations, office management, project management, and administration, plus the thousand tiny details that make the difference between “we should do that” and “it is live and it looks incredible.” Lisa graduated from the University of Central Oklahoma in 2011 with her degree in Business Management. Outside of work, she enjoys running, hiking, paddle boarding, and spending time with her husband and fur babies.
SYDNEY BOWMAN
Junior Vibe Curator
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Sydney is a Colorado native with a lifelong passion for marketing and social media. As a college graduate with a Bachelor's degree in Marketing, she is working on her skills in creating social media graphics and writing copy. Sydney's love for branding and communication has been a constant throughout her life, inspiring her to bring creativity and strategy to every project. Outside of marketing, Sydney enjoys cooking and baking, staying active with workouts, and keeping up with all things Bravo and reality TV.
ASHLEIGH DAUTERMANN
​Content Comedian & Literary Geek
Meet Ashleigh, our resident bookworm turned social media maven! With a passion for literature and a knack for digital storytelling, Ashleigh brings a unique blend of creativity and expertise to our team. When she's not buried in books, you'll find her crafting captivating content, traveling the world, dominating board games, or maybe sneaking a selfie on someone's phone.
