Crafting The Nourish Chef’s brand was about making wellness feel approachable and inspiring at the same time. We designed a visual identity and voice that reflects purity, flavor, and vitality, then carried that through a website built to educate as much as it sells. The site highlights their range of services — from meal delivery to personal chef experiences, classes, retreats, and nutrition counseling — in a way that feels clear, welcoming, and empowering. Every detail was shaped to help visitors see food not just as a meal, but as a path to well-being.