The Ingredient Insider
The Ingredient Insider helps people reduce toxin exposure by simplifying the complex world of ingredients, product safety, non-toxic living and cleaner alternatives. Elizabeth offers guidance in water testing, cosmetics, food and personal care, helping clients find safer, healthier options that fit their lives and values.
Service
Branding, Website
Client
The Ingredient Insider
Year
2023
Brand Moments We Loved
The Ingredient Insider already had a strong mission and voice but needed a brand and site that reflected her credibility, warmth and clarity. We designed a visual identity that balances scientific rigor with approachability so people feel confident learning about toxins and safer alternatives. The website launch gave her a platform to showcase her services water testing, analysis and filtration assistance, the Nontoxic Living Blueprint, blog content and a carefully curated shop. We made sure every part of the site feels supportive, so visitors know exactly what Elizabeth offers and why it matters.
Website Build + Branding
We worked with The Ingredient Insider to refine brand visuals including color palette, typography, imagery and layout choices that reflect transparency, health and trust. The website was custom built to present her services clearly water testing analysis filtration help and curated product categories. We integrated strong educational content including blog, guides and resource sections so users can learn as they browse. The site structure was made intuitive with clear calls to action for “Work With Me”, “Shop”, and “Book a Discovery Call” so visitors are guided and conversion flows feel natural.
