House of Projects
House of Projects is more than a professional organizer. Led by Ann Pereira, a coach and parent of five, they tackle the chaos at home with compassion, structure, and thoughtful design. Whether it’s decluttering, managing life transitions, or coaching clients through the emotional side of letting go, House of Projects transforms overwhelming spaces into calm, functional homes — no judgment, lots of heart.
Service
Branding, Website, Consulting
Client
House of Projects
Year
2020
Brand Moments We Loved
From the branding refresh to the new site launch, every piece of the project was about making Ann’s warmth and expertise visible. We leaned into the intimate, supportive side of her work: visuals that calm, copy that validates. We elevated her story. The site needed to feel like a trusted friend who helps you sort your stuff — and your mind. We helped make that happen.
Branding + Website
As House of Projects’ fractional marketing team, we’ve handled full branding (logo, visual identity, brand voice), designed and built their website, and consulted on all kinds of strategic decisions: messaging, client flow, service packaging. Whenever a new bottleneck or opportunity comes up — whether in client experience or online presence — we jump in so their marketing reflects how deeply they care, and helps them grow without losing soul.
