Fitness Protection Program
Fitness Protection Program offers professional training to people who aren’t professional runners. They meet you where you are and support every phase of the journey. They believe in protecting running as part of self-care through empathy, encouragement, and validation so that fitness is sustainable rather than intimidating.
Service
Branding, Website, Social Media, Newsletters
Client
Fitness Protection Program
Year
2020
Brand Moments We Loved
We stepped in to strengthen an already existing logo and elevate the brand so it matches the warmth, encouragement, and accountability that Fitness Protection stands for. We refreshed the visual identity and worked on messaging that removes judgment and pressure so runners at every level feel welcome. The website launch became a pivotal moment for clearly communicating program offerings, philosophy, and coach connection. Social media and newsletters helped amplify the voice encouraging consistency, support, and celebrating every win—big or small.
Fractional Marketing
We improved Fitness Protection Program’s brand identity by refining design elements, refining typography and color usage, and ensuring the visual voice aligned with their empathy-first approach. We built a modern website structured so potential members can easily see their programs, understand the benefits, and connect with the coaching team. We also developed ongoing social media content and newsletter campaigns that reinforce inclusion, progress, and accountability so that followers feel part of a supportive community rather than just observers.
