NEEDS FROM TENANTS:
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Requests for JUNE Social + Newsletter
CURRENT TASKS
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Marketing​
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​Upslope Happy Hour - $2 off all Cocktails & Beers, Mon - Thur.
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Website Updates
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Events Calendar​
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Google & Yelp Review Monitoring
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Info@bluebirdmarket.co Email Inbox Monitoring
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Event Inquiry Management
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Events Calendar Management
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Adentro Smart Emails
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2026 Calendar
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Website WP --> WIX
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Locals Night with The PlayGarten
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Wedding Target Outreach Distribution​
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JUNE Social Media Content
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JUNE Newsletter Content
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Brochure Distribution
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JUNE Friday/Saturday Live Music
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PlayGarten Fall Classes
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PlayGarten Party Package Upgrades
FUTURE TASKS
​​​
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Event Marketing - Alex @ the City of Silverthorne
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Website WP --> WIX
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Google & Yelp Review Monitoring
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JULY Newsletter (Adentro)
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JULY Social Media
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JULY Friday Live Music
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JULY Friday Live Music
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JULY Event Poster
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JULY Live Music Bookings
CALENDAR OF EVENTS
Weekly Activations:
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Tuesday Night Trivia
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Cornhole Wednesdays
FRIDAY NIGHT LIVE MUSIC
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Friday 5/1 KelLee Carlile
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Friday 5/8 Roma Ransom
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Friday 5/15 Many Mountains
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Friday 5/22 Eric Peterson
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Friday 5/29 Cole Clark
SMART EMAILS
10% Off, unless otherwise notified​
2024
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NOVEMBER: Lazo Empanada (73 Walk Throughs)
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DECEMBER: Chef Daddy (158 Walk Throughs)
2025
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JANUARY: The PlayGarten (352 Walk Throughs)
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FEBRUARY: Upslope Après Outpost
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MARCH: Independent Deli (Opted out)
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APRIL: Colorado Marketplace Bakery (554 Walk Throughs)
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MAY: Summit Sports Lab (579 Walk Throughs)
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JUNE: Melody's Trattoria (634 Walk Throughs)
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JULY: Summit Scoops (213 Walk Throughs)
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AUGUST: Ginger Palace (719 Walk Throughs)
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SEPTEMBER: The Lucky Bird
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OCTOBER: Chef Daddy's Grill
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NOVEMBER: Lucky Bird
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DECEMBER: Melody's Trattoria
2026
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JANUARY: Colorado Marketplace Bakery
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FEBRUARY: Cloud City Confections
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MARCH: Colorado Mountain BBQ
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APRIL: Lazo Empanada
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MAY: The PlayGarten
SOCIAL MEDIA INSIGHTS
MARCH
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20.4k impressions
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92 total posts
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430 clicks
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298 likes
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4,013 total followers
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28 new followers
Long text posts containing a link perform better than any other post type.
This post type is 129.1% more engaging.
Between 2PM and 5PM (MT) is the optimal post time for this account and post type.
APRIL
SOCIAL MEDIA INSIGHTS
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9.5k impressions
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57 total posts
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78 clicks
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126 likes
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4,051 total followers
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30 new followers
Image posts with long caption containing hashtags perform better than any other post type.
​This post type is 5.1% more engaging.
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Between 6PM and 9PM (MT) is the optimal post time for this account and post type.
EMAIL NEWSLETTER STATS
April 1st– April at Bluebird Market
– 8,329 Recipients
– 7% Open Rate
– 656 Actions
– 50 Walk Throughs
April 6th– Voting is almost over
– 8,065 Recipients
– 7% Open Rate
– 639 Actions
– 45 Walk-Throughs
April 11th– Still need a graduation party spot?
– 7,941 Recipients
– 6% Open Rate
– 538 Actions
– 45 Walk-Throughs
April 22nd– Graduation plans made easy
– 7,903 Recipients
– 7% Open Rate
– 563 Actions
– 33 Walk-Throughs
Q1 EVENT TARGETING
J
Januar
Target: Corporate leadership teams, nonprofits, planning committees
Why: New budgets. New strategies. Reset season.
Push:
• Annual planning days
• Board meetings
• Strategy lunches
• Leadership retreats
Messaging:
“Kick off the year somewhere better than a conference room.”
F
February
Target: Engaged couples, wedding planners, rehearsal dinner hosts
Why: Engagement season peaks. Wedding planning ramps up.
Push:
• Rehearsal dinners
• Engagement parties
• Welcome receptions
• Small weddings
Messaging:
“Start your wedding weekend somewhere unforgettable.”
M
March
Target: Graduation families, schools, youth organizations
Why: Graduation and spring sports celebrations begin.
Push:
• Graduation parties
• Team banquets
• Senior nights
• Academic celebrations
Messaging:
“Celebrate big moments without hosting at home.”
Q2 EVENT TARGETING
A
April
Target: Nonprofits, community orgs, fundraiser planners
Why: Spring fundraising season launches.
Push:
• Donor receptions
• Silent auctions
• Appreciation dinners
• Benefit events
Messaging:
“Turn your fundraiser into an experience.”
M
May
Target: Families, reunion planners, youth groups, wedding parties
Why: Summer gatherings start.
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Push:
• Family reunions
• Wedding welcome parties
• Graduation leftovers
• Sports celebrations
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Messaging:
“Bring everyone together without coordinating five restaurants.”
J
June
Target: Corporate admins, agencies, professional firms
Why: Early holiday planners win.
Push:
• Holiday parties
• Year end celebrations
• Winter receptions
• Client appreciation
Messaging:
“First pick of December dates.”
Q3 EVENT TARGETING
J
July
Target: Tour groups, corporate retreats, destination events
Why: Tourist peak. Travel groups.
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Push:
• Retreat dinners
• Incentive trips
• Client retreats
• Travel group meals
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Messaging:
“Your group dinner, handled.”
A
August
(Selling Holiday + Early Spring)
Target: HR, schools, wedding planners
Why: Back to work = back to planning.
Push:
• Last call holiday
• Spring weddings
• Graduation celebrations
• Staff kickoffs
Messaging:
“Final holiday openings. Spring now booking.”
S
September
Target: Corporations, recruiters, alumni groups, universities
Why: Fall business season.
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Push:
• Recruiting events
• Alumni mixers
• Professional meetups
• Leadership dinners
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Messaging:
“Host where people actually want to stay and talk.”
Q4 EVENT TARGETING
O
October
Target: Corporate, wedding parties, reunion planners
Why: People plan post holidays.
Push:
• Winter events
• Spring rehearsal dinners
• Summer reunions
Messaging:
“Book 2027 dates early.”
N
November
Target: Families, companies, nonprofits
Why: Gratitude and gathering season.
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Push:
• Friendsgiving
• Staff thank you events
• Volunteer appreciation
• Family gatherings
Messaging:
“Host without hosting.”
D
December
Target: Everyone with momentum
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Why: People reflect and plan.
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Push:
• Spring weddings
• Fall fundraisers
• Corporate events
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Messaging:
“Start next year fully booked.”