NEEDS FROM TENANTS:
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Requests for APRIL Social + Newsletter
CURRENT TASKS
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Marketing
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Upslope Happy Hour - $2 off all Cocktails & Beers, Mon - Thur.
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Website Updates
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Events Calendar
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Google & Yelp Review Monitoring
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Info@bluebirdmarket.co Email Inbox Monitoring
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Event Inquiry Management
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Events Calendar Management
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Adentro Smart Emails
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2026 Calendar
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Website WP --> WIX
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Locals Night with The PlayGarten
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Wedding Target Outreach Distribution
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MARCH Social Media Content
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MARCH Newsletter Content
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Brochure Distribution
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MARCH Friday/Saturday Live Music
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PlayGarten Fall Classes
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PlayGarten Party Package Upgrades
FUTURE TASKS
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Event Marketing - Alex @ the City of Silverthorne
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Website WP --> WIX
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Google & Yelp Review Monitoring
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APRIL Newsletter (Adentro)
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APRIL Social Media
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APRIL Friday Live Music
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APRIL Friday Live Music
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APRIL Event Poster
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MAY Live Music Bookings
CALENDAR OF EVENTS
Weekly Activations:
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Sunday Night Football (Every Sunday)
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Tuesday Night Trivia
FRIDAY NIGHT LIVE MUSIC
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Friday 3/6 Mark Brut
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Friday 3/13 Mud Season
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Friday 3/20 Steve Plummer
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Friday 3/27 Matthew McCloskey
SATURDAY NIGHT LIVE MUSIC
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Saturday 3/7 DJ Folly
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Saturday 3/14 DJ DownTap
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Saturday 3/21 Silent Disco
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Saturday 3/28 Mud Season
SMART EMAILS
10% Off, unless otherwise notified
2024
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NOVEMBER: Lazo Empanada (73 Walk Throughs)
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DECEMBER: Chef Daddy (158 Walk Throughs)
2025
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JANUARY: The PlayGarten (352 Walk Throughs)
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FEBRUARY: Upslope Après Outpost
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MARCH: Independent Deli (Opted out)
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APRIL: Colorado Marketplace Bakery (554 Walk Throughs)
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MAY: Summit Sports Lab (579 Walk Throughs)
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JUNE: Melody's Trattoria (634 Walk Throughs)
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JULY: Summit Scoops (213 Walk Throughs)
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AUGUST: Ginger Palace (719 Walk Throughs)
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SEPTEMBER: The Lucky Bird
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OCTOBER: Chef Daddy's Grill
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NOVEMBER: Lucky Bird
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DECEMBER: Melody's Trattoria
2026
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JANUARY: Colorado Marketplace Bakery
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FEBRUARY: Cloud City Confections
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MARCH: Colorado Mountain BBQ
JANUARY
SOCIAL MEDIA INSIGHTS
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11.5k impressions
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70 total posts
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25 clicks
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216 likes
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3,936 total followers
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58 new followers
Image posts with long caption containing hashtags asking a question perform better than any other post type. This post type is 26.4% more engaging.
Between 1PM and 4PM (MT) is the optimal post time for this account and post type.
FEBRUARY
SOCIAL MEDIA INSIGHTS
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12.8k impressions
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71 total posts
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67 clicks
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188 likes
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3,979 total followers
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45 new followers
Image posts with long caption containing hashtags perform better than any other post type.
This post type is 5.1% more engaging.
Between 6AM and 9AM (MT) is the optimal post time for this account and post type.
EMAIL NEWSLETTER STATS
February 2nd– February at Bluebird: Events, Eats & What’s Coming Next
– 8,820 Recipients
– 8% Open Rate
– 790 Actions
– 46 Walk Throughs
February 10th- Meet the NEW Summit Sports Lab | Built For Performance, Longevity & Recovery
– 8,694 Recipients
– 8% Open Rate
– 799 Actions
– 64 Walk-Throughs
February 18th- Two Parties. One St. Patrick’s Night. 🍀
– 8,800 Recipients
– 7% Open Rate
– 685 Actions
– 43 Walk-Throughs
February 26th- Neon Nights Silent Disco Is Coming to Bluebird ✨
– 9,209 Recipients
– 7% Open Rate
– 680 Actions
– 41 Walk-Throughs
Q1 EVENT TARGETING
J
Januar
Target: Corporate leadership teams, nonprofits, planning committees
Why: New budgets. New strategies. Reset season.
Push:
• Annual planning days
• Board meetings
• Strategy lunches
• Leadership retreats
Messaging:
“Kick off the year somewhere better than a conference room.”
F
February
Target: Engaged couples, wedding planners, rehearsal dinner hosts
Why: Engagement season peaks. Wedding planning ramps up.
Push:
• Rehearsal dinners
• Engagement parties
• Welcome receptions
• Small weddings
Messaging:
“Start your wedding weekend somewhere unforgettable.”
M
March
Target: Graduation families, schools, youth organizations
Why: Graduation and spring sports celebrations begin.
Push:
• Graduation parties
• Team banquets
• Senior nights
• Academic celebrations
Messaging:
“Celebrate big moments without hosting at home.”
Q2 EVENT TARGETING
A
April
Target: Nonprofits, community orgs, fundraiser planners
Why: Spring fundraising season launches.
Push:
• Donor receptions
• Silent auctions
• Appreciation dinners
• Benefit events
Messaging:
“Turn your fundraiser into an experience.”
M
May
Target: Families, reunion planners, youth groups, wedding parties
Why: Summer gatherings start.
Push:
• Family reunions
• Wedding welcome parties
• Graduation leftovers
• Sports celebrations
Messaging:
“Bring everyone together without coordinating five restaurants.”
J
June
Target: Corporate admins, agencies, professional firms
Why: Early holiday planners win.
Push:
• Holiday parties
• Year end celebrations
• Winter receptions
• Client appreciation
Messaging:
“First pick of December dates.”
Q3 EVENT TARGETING
J
July
Target: Tour groups, corporate retreats, destination events
Why: Tourist peak. Travel groups.
Push:
• Retreat dinners
• Incentive trips
• Client retreats
• Travel group meals
Messaging:
“Your group dinner, handled.”
A
August
(Selling Holiday + Early Spring)
Target: HR, schools, wedding planners
Why: Back to work = back to planning.
Push:
• Last call holiday
• Spring weddings
• Graduation celebrations
• Staff kickoffs
Messaging:
“Final holiday openings. Spring now booking.”
S
September
Target: Corporations, recruiters, alumni groups, universities
Why: Fall business season.
Push:
• Recruiting events
• Alumni mixers
• Professional meetups
• Leadership dinners
Messaging:
“Host where people actually want to stay and talk.”
Q4 EVENT TARGETING
O
October
Target: Corporate, wedding parties, reunion planners
Why: People plan post holidays.
Push:
• Winter events
• Spring rehearsal dinners
• Summer reunions
Messaging:
“Book 2027 dates early.”
N
November
Target: Families, companies, nonprofits
Why: Gratitude and gathering season.
Push:
• Friendsgiving
• Staff thank you events
• Volunteer appreciation
• Family gatherings
Messaging:
“Host without hosting.”
D
December
Target: Everyone with momentum
Why: People reflect and plan.
Push:
• Spring weddings
• Fall fundraisers
• Corporate events
Messaging:
“Start next year fully booked.”